Terms of Service

Last Updated :

16th August 2025

1. Agreement to Terms

By accessing or using Machu AI's services ("Service") operated by Ashlar Creative ("we," "us," or "our") at https://machu.ai and https://app.machu.ai, you agree to be bound by these Terms of Service ("Terms"). If you disagree with any part of these terms, you do not have permission to access the Service.

2. Description of Service

Machu AI provides a comprehensive waste management platform for UK waste industry professionals, including:

  • European Waste Catalogue (EWC) code validation and extraction

  • Environmental Agency (EA) permit directory and search

  • Waste management business finder with geographic search

  • PDF document analysis and OCR processing

  • Compliance reporting and audit trails

  • Daily regulatory updates and industry news digest

3. Account Registration

3.1 Account Creation

To access certain features of the Service, you must register for an account. You agree to:

  • Provide accurate, current, and complete information

  • Maintain and promptly update your account information

  • Maintain the security of your password and account

  • Accept responsibility for all activities under your account

  • Notify us immediately of any unauthorised use

3.2 Organisation Accounts

If you register on behalf of an organization, you represent that you have the authority to bind that organization to these Terms.

4. Acceptable Use

4.1 Permitted Use

You may use the Service only for lawful purposes and in accordance with these Terms. You agree to use the Service:

  • In compliance with all applicable UK and EU waste management regulations

  • In accordance with Environmental Agency guidelines and requirements

  • For legitimate waste industry business purposes

  • In compliance with the Waste (England and Wales) Regulations 2011

  • In accordance with your waste carrier, broker or dealer registration (where applicable)

4.2 Prohibited Use

You agree NOT to:

  • Violate any laws, regulations, or third-party rights

  • Upload or transmit viruses or malicious code

  • Attempt to gain unauthorized access to any part of the Service

  • Interfere with or disrupt the Service or servers

  • Use the Service to process hazardous waste data without proper authorization

  • Misrepresent EWC codes or permit information

  • Use automated systems or software to extract data from the Service without permission

  • Resell or redistribute Service data without authorization

5. Content and Data

5.1 Your Content

You retain ownership of all content you upload to the Service ("User Content"). By uploading content, you grant us a worldwide, non-exclusive, royalty-free license to use, process, and display your content solely for providing the Service.

5.2 Service Data

The Service provides access to:

  • Environmental Agency permit data (public domain)

  • EWC code databases (regulatory reference data)

  • Business directory information (publicly available data)

This data is provided for informational purposes only. We do not guarantee the accuracy, completeness, or timeliness of this information.

5.3 AI-Generated Content

Content generated by our AI features (including daily digests and document analysis) is provided "as-is" and should be verified independently for critical compliance decisions.

6. Intellectual Property

6.1 Our Property

The Service and its original content (excluding User Content), features, and functionality are owned by Ashlar Creative and are protected by international copyright, trademark, and other intellectual property laws.

6.2 Feedback

Any feedback, suggestions, or improvements you provide may be used by us without obligation to you.

7. Privacy and Data Protection

Your use of the Service is governed by our Privacy Policy, which complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using the Service, you acknowledge that you have read and understood our Privacy Policy.

8. Payment Terms

8.1 Subscription Fees

Certain features require a paid subscription. By subscribing, you agree to pay all applicable fees as described in your subscription plan.

8.2 Billing

  • Subscriptions are billed in advance on a monthly or annual basis

  • Prices are listed in GBP unless otherwise specified

  • VAT will be added where applicable

  • All fees are non-refundable except as required by law

  • We reserve the right to change fees upon 30 days' notice

8.3 Payment Processing

Payment processing is handled by our third-party provider, Outseta. Your payment information is subject to their terms and privacy policies.

9. API Usage

If you are granted API access:

  • You must comply with our API documentation and rate limits

  • You may not exceed the usage limits for your subscription tier

  • We may throttle or suspend access for excessive use

10. Disclaimers and Limitations

10.1 Service Availability

The Service is provided "as is" and "as available" without warranties of any kind. We do not guarantee:

  • Uninterrupted or error-free service

  • Accuracy or reliability of Service results

  • That the Service will meet your specific requirements

10.2 Regulatory Compliance

While we strive to provide accurate regulatory information:

  • The Service is not a substitute for professional legal or compliance advice

  • You are responsible for ensuring your waste management activities comply with all applicable regulations

  • We are not liable for any regulatory violations resulting from use of the Service

10.3 Third-Party Services

The Service integrates with third-party services (Mapbox, OpenAI, etc.). We are not responsible for their availability or performance.

11. Limitation of Liability

11.1 Liability Cap

To the maximum extent permitted by English law, our total liability to you for all claims arising out of or relating to these Terms or the Service, whether in contract, tort (including negligence), or otherwise, shall not exceed the amount paid by you to us in the 12 months preceding the claim.

11.2 Exclusion of Certain Damages

To the extent permitted by law, we shall not be liable for:

  • Indirect, incidental, special, or consequential damages

  • Loss of profits, revenue, or anticipated savings

  • Loss of business opportunity or goodwill

  • Loss or corruption of data

11.3 Exceptions

Nothing in these Terms excludes or limits our liability for:

  • Death or personal injury caused by negligence

  • Fraud or fraudulent misrepresentation

  • Any liability that cannot be excluded under English law

12. Indemnification

You agree to indemnify and hold harmless Ashlar Creative, its officers, directors, employees, and agents from any claims, damages, or expenses arising from:

  • Your use of the Service

  • Your violation of these Terms

  • Your violation of any rights of another party

  • Your User Content

13. Termination

13.1 By You

You may terminate your account at any time through your account settings or by contacting support.

13.2 By Us

We may suspend or terminate your account if:

  • You violate these Terms

  • We reasonably believe termination is necessary to prevent harm to the Service or other users

  • Required by law

13.3 Effect of Termination

Upon termination:

  • Your right to use the Service ceases immediately

  • We may delete your account and User Content after 30 days

  • Provisions that should survive termination will remain in effect

14. Changes to Terms

We reserve the right to modify these Terms at any time. We will notify you of material changes via email or through the Service. Continued use after changes constitutes acceptance of the modified Terms.

15. Governing Law and Jurisdiction

15.1 Governing Law

These Terms are governed by the laws of England and Wales without regard to conflict of law principles.

15.2 Jurisdiction

Any disputes arising from these Terms or the Service shall be subject to the exclusive jurisdiction of the courts of England and Wales.

15.3 Dispute Resolution

Before initiating legal proceedings, you agree to attempt to resolve disputes informally by contacting us. We will attempt to resolve disputes informally for 30 days from initial contact.

16. Additional Terms

16.1 Entire Agreement

These Terms constitute the entire agreement between you and Ashlar Creative regarding the Service.

16.2 Severability

If any provision is found unenforceable, the remaining provisions will continue in effect.

16.3 Waiver

Our failure to enforce any right or provision is not a waiver of that right or provision.

16.4 Assignment

You may not assign or transfer these Terms without our written consent. We may assign our rights to any successor or acquirer.

17. Contact Information

For questions about these Terms, please contact us at:

Email: support@machu.ai
Website: https://machu.ai